As the copywriter on the Global Brand Creative kids team, we created a series of AVs to promote a new baby shoe, Nike Swoosh 1. Each AV depicted a different angle on the product, from a fictional nature doc series to a breaking news segment. For the campaign launch, a Sportscaster segment (narrated by Charles Barkley) and a nature doc was featured on @nike instagram and @nike YouTube shorts. A few months later (after a few product sell-throughs), we launched a segment with TikTok influencer, Jeannette Reyes (@msnewlady), giving a breaking news story. We also posted two instagram carousels featuring product innovation captions and product inspiration captions geared towards parents. Another IG story and carousel was posted on @nikewomens highlighting mama-&-baby moments from the set and relatable, parent quotes. I wrote the VO script based off of Reyes' TikTok and collaborated closely with another writer on the nature doc. I also wrote all the social post captions.