When the hiking branch of Nike's brand, ACG (All Conditions Gear) launch the first-ever kids collection, the Kids' Global Brand Creative team created various digital marketing materials to notify members. Drafting off the established tone of ACG, we evolved the brand's ethos to extend to kids through kid-authentic language and references to classic kids' books. We also interviewed with product designers and colorists throughout the writing process so we could learn and communicate the team's primary goals with the collection: the art of layering and the adventure of outdoor play.